Latest Canon PowerShot Cameras S100 & SX40 HS Introduce 5th Generation DiG!C Image Processor

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Canon have recently just announced two new cameras from its PowerShot line that utilise the new and improved DiG!C (why did they spell it like this?!) 5 Image Processor: Canon PowerShot S100 and Canon PowerShot SX40 HS. The improvements lie in better handling of white balance and noise which means that users will be able to take even better pictures especially in lowlight conditions.

I loved the Canon S95 (predecessor to this new S100) and would have bought one if I didn’t already have a Canon PowerShot G11 because of its small form-factor, large LCD display and how it captured beautiful photos in lowlight conditions. Can’t wait to play with the Canon PowerShot S100 to see how this does it even better. I can’t remember how many people bought Canon PowerShot S95 on my strong recommendations – if the Canon PowerShot S100 is as good (assuming even better), then this will be the compact digital camera that I will be recommending to all my friends and family for 2011.

As for the Canon PowerShot SX40 HS, this looks to be a wise choice for those wanting a huge zoom (35X optical zoom) without having to own and lug around an SLR. Other notable features of the SX40 HS are the 24mm wide-angle lens, full HD video recording, image stabiliser built in and the 32 selectable intelligent scenes.

Well done Canon for keeping the competition on their toes! Both of these would be perfect Christmas gifts this year.

Press Release Canon Powershot S100 & SX40 HS

Sydney, 16 September, 2011: Canon Australia today announced the new PowerShot S100 and PowerShot SX40 HS, featuring the revolutionary DiG!C 5 Image Processor. As a further enhancement to Canon’s impressive TruCapture technology, DiG!C 5 makes it even easier to capture beautiful images in true colour and clarity, just as they appear to the eye.

“Since the birth of the first generation DiG!C image processor, Canon has continuously evolved its technology to capitalise on our leading optics and deliver the very best image quality,” says James Lai, Assistant Brand Manager – Digital Cameras, Canon Australia. “DiG!C 5 is revolutionary, contributing a range of enhancements including better noise reduction, automation capabilities, better white balance and faster continuous shooting.”

“With the technological improvements in white balance and noise reduction capabilities, users can capture beautiful, natural-looking colours, even in difficult lighting situations.”

In addition to faster shooting speeds (the PowerShot S100 captures 9.6 fps and the PowerShot SX40 HS captures 10.3 fps), the DiG!C 5 Image Processor delivers clear, sharp images even when the main subject and background are lit with different light sources. This is thanks to Advanced White Balance, which ensures that, when the flash is fired, the subject and background are clearly delineated to give images greater sharpness.

With DiG!C 5’s improved noise reduction function, only noise is suppressed while maintaining the image resolution even when shooting at a high ISO speed. It also corrects the greenish tint caused by mercury-vapor lamps or fluorescent lights, reproducing the colours as they appear true-to-life.

Superior image quality – even in low light
The PowerShot S100 and PowerShot SX40 HS join Canon’s impressive range of TruCapture technology-equipped digital compact cameras. TruCapture comprises three core technologies: an Optical Image Stabiliser Lens (OIS), which cuts hand-held shake for blur-free photos; DiG!C Image Processor for colour rich images; and a High Sensitivity sensor for true-to-life images – even in low-light situations.

“We know that image quality is the No.1 consideration for camera buyers because they want to capture their memories in the best quality possible,” continued Lai. “With Canon’s High Sensitivity sensor and DiG!C 5 Image Processor, TruCapture technology ensures that life’s precious moments are captured in true colour and true clarity, at the press of a button – whether in daylight

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or at night.”

The Optical Image Stabilisation Lens has been further enhanced with Intelligent Image Stabilisation (IS) which automatically controls blurring by reducing the effects of hand-held camera shake so you can shoot amazing quality photos and video in the most difficult conditions. At the press of a shutter button, the camera automatically selects the optimum IS for each scene, recognising a selection of six scenes: normal photos, macro shooting, shooting while walking, using a tripod, panning and shooting with a telephoto zoom.
Stunning Full HD Movies
Featuring Full HD movie recording capabilities at a maximum resolution of 1920 x 1080 pixels, users can enjoy sharing movies with the whole family in the highest quality on their TV.

The Movie Digest feature records four seconds of video prior to a photo being taken and then automatically edits the day’s unexpected events into one short movie. Switching between photo and video recording is quick and easy with the ‘Movie Button’.

PowerShot S100
The PowerShot S100, an upgrade from the popular PowerShot S95, features a Genuine Canon EOS inspired 1/1.7 type CMOS Sensor, achieving superior image capture.

It also features a newly designed F2.0, 24mm Wide Angle Lens with 5x Optical Zoom, making it perfect for capturing a broad range of shots – especially family portraits, and landscape shots such as mountain ranges or sunsets. The F2.0 allows you to shoot beautiful images in low-light conditions without using the flash, while the 24mm Wide Angle Lens provides a wider field of view.

Perfect for those wanting to explore their creative potential, the PowerShot S100 features manual controls and a customised control ring. The control ring allows for the quick adjustment of shooting settings.

The PowerShot S100 also has GPS functionality to track and display your photography route on Google Maps – the perfect addition to online travel albums and blogs.

PowerShot SX40 HS
The PowerShot SX40 HS is the perfect travel companion and your ideal outdoor partner, comprising an impressive 35x Optical Zoom and Intelligent IS, it’s never been easier to capture clear shots at super zoom.

“The Intelligent IS, which automatically selects the ideal IS setting to counter camera shake, makes a significant and noticeable difference to hand-held shooting results when using the high-zoom range,” says Lai.

Advancing its predecessor, the PowerShot SX30 IS, the new model features a 12.1 Megapixel High Sensitivity Sensor – for superior, true-to-life images in low light.

The PowerShot SX40 HS with its broad zoom range at 24-840mm focal length, is ideal for capturing wide shots such as landscapes and group portraits or getting close to the action from a distance, such as sporting events or action shots.

Along with FULL HD Movie Recording, the PowerShot SX40 HS boasts a 2.7 type Vari Angle LCD screen. As the angle of the LCD monitor can be freely adjusted, you can compose photos as you like, allowing you to get more creative.

Key features – PowerShot S100

· DiG!C 5 Image Processor
· 1/1.7 Type 12.1 Megapixel High Sensitivity CMOS Sensor
· F2.0, 24mm Wide Angle Lens and 5x Optical Zoom
· Intelligent Image Stabiliser (IS)
· Manual Controls
· GPS
· Control Ring
· Intelligent Auto – 32 Scenes
· Full High Definition (HD) Movie Recording (1920 x 1080)
· 3.0 Type LCD
· TruCapture Technology
Key Features – PowerShot SX40 HS

· DiG!C

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5 Image Processor
· 35x Optical Zoom
· 24mm Wide Angle Lens
· 12.1 Megapixel High Sensitivity Sensor
· Intelligent Image Stabiliser
· Intelligent Auto – 32 scenes,
· Full High Definition (HD) Movie Recording (1920 x 1080)
· 2.7 Type Vari Angle LCD
· TruCapture Technology

Pricing and Availability
The PowerShot S100 (RRP $TBC) will be available from November through Canon dealers nationally, and the PowerShot SX40 HS (RRP $TBC) will be available from October through Canon dealers nationally. For more information customers can contact Canon on 1800 021 167, or visit the website at www.canon.com.au

Related Links
Learn more about Canon’s Digital Camera range

About Canon:
Canon is the world’s leading imaging brand that actively inspires with imaginative ideas that enable people to connect, communicate and achieve more than they thought possible through imaging solutions for business and consumers. Canon’s Australian R&D company, CiSRA, develops and exports digital imaging technologies for use in Canon products worldwide. Canon has ranked among the top-four US patent recipients* for the past 19 years, and had global revenues of around $US45 billion in 2010. Canon Australia also operates Canon Finance Australia, which offers one-stop shopping for customers wanting leasing or finance services. For more information, visit www.canon.com.au, www.facebook.com/canonaustralia, www.twitter.com/canonaustralia, www.youtube.com/canonaustralia